South Bay Social w/ Hannah Duchesne

South Bay Social #8: Make Your Content Work For You

This week on South Bay Social, we’re diving into making your content WORK FOR YOU (http://www.duchesnecommunications.com/commcorner/content-as-an-intellectual-property-machine) and WHERE AND WHEN you should be sharing your content. We’re 3/4 of the way through this series on content (find the other first two episodes here (http://whatupsiliconvalley.com/southbaysocial6/) and here (http://whatupsiliconvalley.com/southbaysocial7/) When you create content with bigger projects in…

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“South Bay Social Ep. 7” | Content Creation: Art + Apps

Last month we talked thought leadership. This month, we’re talking about TAKING ACTION and CREATING THE CONTENT you need to have to throw behind your weight as a thought leader. This week we’re talking about content as an art form and giving you some tools you can put into action making that content real. Want to know a South…

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“South Bay Social Ep. 6” | Content Creation: The Why and the Tools

This month on South Bay Social, we’re talking all about content, specifically creation and scheduling. On this episode, we’re kicking it off talking about content as an essential component of your marketing strategy and asking some questions about your marketing budget before we start TAKING ACTION (the FEBRUARY WHATUP! THEME). Shoutout to Playground Studios, SwagSam, and Coach Jessness for the KICK-A blogs over…

“South Bay Social Ep. 5” | Giving Props to Your People and Your Peers (Part 4)

We’re wrapping up our series on thought leadership and covering the topic of shouting out and giving nods to those within your industry and your original supporters (perhaps even your mom). It’s important not to forget you’re not a leader of anyone unless you have someone willing to follow you.   When it comes to…

South Bay Social Ep. 4 | Taking On Controversy as a Thought Leader (Pt. 3)

All month long we’re talking thought leadership on South Bay Social and this week we’re focusing on controversy. Taking a big stance on a Big Issues is a great way to differentiate yourself from you peers/competitors. This week we’re exploring how to do that the right way.    You are an individual. You have opinions.…

South Bay Social Ep. 3 | Connecting Your People to Your Ideas (Pt. 2)

We’re talking thought leadership all month long on South Bay Social. If your goal is to grow your audience and influence within your professional niche, this week we’re talking about just how to do that – how to connect interested people to what you have to say.    You’ve got to pinpoint where people are.…

South Bay Social Ep. 2” | Emerging as a Thought Leader (Pt. 1)

This whole thought leadership gig is being talked about pretty much all of the time in 2018. The entire WhatUp team is talking goals this month, from top to bottom, and a communication-centric goal a lot of you are considering here in the South Bay – positioning yourself in a place of thought authority.  …

South Bay Social Episode 01: WhatUp Rebrand + Show Intro

You may have noticed some difference around the WhatUp world. What was a weekly show is now a daily podcast channel. Hannah’s explaining the rebrand and the perspective and purpose of each show. South Bay Social’s focus is branding and marketing, social media and communication – all with a South Bay focus. Mark your calendars…

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